If you're a Healthcare Communications professional... would you risk it?

I recently found out that at Google, they have ‘TGIF’ – ‘Thank God it’s Friday’ is where the Founder, (CEO Larry Page) gives a talk and if you think he’s ‘BS-ing’ (their words not mine) in any way, you can challenge him and tell him why you think it’s BS. I love that!

When the current SVP of People, Laszlo Bock was considering joining Google, apparently his then boss at General Electric took him to one side and said something along the lines of, “this Google thing looks cute, but I don’t think it’s going anywhere, so you’re welcome back here at any time.” Isn’t that great?!

So you see, everyone starts somewhere and many fantastic things happen to those willing to take a risk.

Google now have circa 57,000 employees, which brings me on to the element of RISK in more detail. How do they get a potential candidate who is perfect for their company to take a risk on them, when they are comfortable and being rewarded where they are?

How does any Company for that matter?

You are being asked to roll the dice and work for an entirely new company and a new Manager.

Well there are many reasons why Google gets it so right when hiring, and I’m happy to share those things with you should you reply to this mail. But what I really wanted to share with you, because it interests me the most, is who has been their best Recruiter so far and why.

Although he retired last year, Google’s best Recruiter by far was their Senior VP of Engineering, Alan Eustace. No one could say ‘No’ to Alan.

And this is why:

It comes down to ‘meaning’. All of us want our work to mean something and work for many people can be a pretty mediocre experience when it really doesn’t have to be. Alan simply found a way to tap into that desire for ‘meaning’, with every individual he talked to about working at Google.


The next time you are thinking of talking the risk, you can minimise that by making sure your potential role and employer gives you meaning.

“There are those who look at things the way they are and ask why….. I dream of things that never were and ask ‘why not’?

Robert Kennedy


If you want to have a chat about this, do contact me.

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