What are the amateurs costing you?
27 June 2018
Early on in my Healthcare Communications career (I was on the agency side for nine years before moving into search), I was lucky enough for my first role to join Medical Action Communications (MAC) as a medical writer. MAC were extremely well thought of and definitely one of the market shapers at that time.
What I remember well was the amount of work we picked up through projects being delivered badly by incumbent suppliers. A number of companies freelanced out their medical writing to lower their costs but often the quality was poor; data was reported incorrectly and key messages were missed – to give only a few examples! By not investing in working with the best Healthcare Communications agencies in the first place clients were faced with the situation where the quality of their deliverables was compromised. Compromised so much that it would often have to be totally re written and they paid twice! Oh how heads rolled!
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