What are the amateurs costing you?

Early on in my Healthcare Communications career (I was on the agency side for nine years before moving into search), I was lucky enough for my first role to join Medical Action Communications (MAC) as a medical writer. MAC were extremely well thought of and definitely one of the market shapers at that time. 

What I remember well was the amount of work we picked up through projects being delivered badly by incumbent suppliers. A number of companies freelanced out their medical writing to lower their costs but often the quality was poor; data was reported incorrectly and key messages were missed – to give only a few examples! By not investing in working with the best Healthcare Communications agencies in the first place clients were faced with the situation where the quality of their deliverables was compromised. Compromised so much that it would often have to be totally re written and they paid twice! Oh how heads rolled!

Read more ...

0
0
0
s2smodern
powered by social2s

Heaven or hell?

A highly successful Executive dies, and goes to Hell…

She finds herself on a beautiful golf course and in the distance is an Exclusive Country Club. Many of her old friends are there, smartly dressed and having a wonderful time. She runs towards them and they all cheer and welcome her with open arms.

Read more ...

0
0
0
s2smodern
powered by social2s

The difference that makes a difference

Have you ever wondered, as I have, what makes the difference in successful people’s lives?

It isn’t always intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.The difference lies in what each person knows and how he or she makes use of that knowledge.

Read more ...

0
0
0
s2smodern
powered by social2s

Subcategories